7 Social Media Selling Tools to Drive Sales

7 Social Media Selling Tools to Drive SalesCredit Vasin Lee/Shutterstock The emergence of online shopping platforms like Amazon hastaken the headache out of looking for a product and added the convenience of home delivery. Eighty-one percentof people in the United States have a social media profile, and social media platforms have become abedrngnisher method for consumers to look for and purchase products. Whether youre operating an e-commerce website or groe nachfragening your own brick-and-mortar geschftsleben, extending your social media presence and setting up online stores can add convenience and make connecting with customers even easier.Social media spending in the U.S. is expected to reach $17.34 billion in 2019, according to Statista. Its a compelling market, and luckily, some solutions have emerged to help you mergeyour online store with your social media accounts. If youre looking to head up social media selling on your own, whether through adv ertising or establishing online stores on sites like Facebook or Pinterest, check out our guides to using Instagram, Facebook and Pinterest business accounts. By establishing a business account, you can connect with customers without having to pay extra for another software.If youre too busy or not the most tech-savvy business owner, some social media selling solutions can get your store up and running so you dont have to worry about connecting with customers. A lot of these solutions require little oversight and maintenance. Once you set up your account, you can go about running your business without having to constantly do upkeep ona store on social media.The price will vary depending on which solution you choose. Most dont list their prices online, but you can usually request a demo to try out the service and decide whether its right for your business. Before you purchase anything, make sure it works for you and your business sometimes, establishing business accounts on differen t social media sites can provide you with all the engagement you need.1. ShopialShopial is a platform that integrates your online store with your Facebook page. It curates your products and features them so users can make purchases directly from the social media sites. You can install the Shopial Facebook app into a new tab on your page, and shoppers will be able to view and purchase products. This platform can also handle advertising on Facebook. If you click Promote, Shopial will design and organize your Facebook ads for a product. If you sync Shopial with Pinterest, it will turn your products into optimized pins. Shopial also offers custom reporting,so you can track your ad performance and campaigns. This platform integrates with Etsy, Shopify, eBay and Magento, so you can easily track data in one place. Shopial provides tools so you can worry about your own online store without having to handle social media selling as well. 2. SoldsieSoldsie turns your Instagram feed into a shop pable list of products, so your users can make purchases directly within Instagram. This added convenience can drive sales to your business. Soldsie provides your business with a unique link feature in your bio called Have2Have.it. When users click on this link, it opens your feed and makes your posts and comments clickable. This is an ideal service for an e-commerce platform with a strong Instagram presence or a publisher looking to push mora content onInstagram. The only barrier of this service is that a user must be on your profile to click the link they cant do it from one of your posts that appears in their feed. Soldsie offers a 30-day free trial,and it usesa pay-per-click model that charges a monthly fee based on how many clicks a link garners. Soldsie also integrates with Shopify.3. OlapicOlapic is a platform that allows you to curate user content and then transition your feed into an e-commerce selling solution. It collects images and videos customers shareso you can view the best content involving your products. From here, you can request rights by commenting on a post with the hashtag sharemyphoto. If the user agrees, you can then feature their post on your own feed and activate it so other customers can purchase products directly from your store. You can add a store link to your bio and build your feed to draw mora customers. Olapic also offers some advanced features, like data and analytics, scheduledsocial media posts, and integrationwith your e-commerce site. To get started with Olapic, you can request a demo.4. BeetailerMuch like Shopial, Beetailer is a platform that can handle selling your products on Facebook. It integrates with your e-commerce store and manages sales on your social media sites. Once you set up the account, you dont have to do anything Beetailer curates your products based on your sites inventory. Besidesadding a store to your Facebook page, Beetailer provides tools to run promotions and integrate Facebook back into your ow n website. This easy access can help customers drive discussion about your brand.Unlike Shopial, Beetailer provides its pricing directly on its website. It offers three plans, including a free option for one store featuring up to 30 products. Theres also a 14-day free trial, so you can try Beetailer and landsee how it fits into your workflow.5. InsellyInselly curates your Instagram posts into an online platform. Its a simple service when youaddInselly to a post, it will appear on your online store on Inselly.com. Once youve established a profile, you can add product descriptions, pricing and other details to each item. Include the link to your store in your bio so your customers can easily find what products theyre looking for. The best part about Inselly is that its completely free users can create a mobile-friendly store, add an unlimited number of listings and adjust delivery options all with a basic Inselly plan. Inselly can only be used with Instagram. 6. ChirpifyChirpify dif fers from some of the other solutions on this list in that it focuses on driving discussion about your business as opposed to converting a social media page into a web store. You can usethisplatform to listen to and analyze what customers are saying about your business and issue incentives to help drive discussion. Chirpify integrates multiple social media channels and manages customer profiles so you can get a better understanding of the online habits of your buyers. The platform allows you to manage multiple customers across multiple channels and issue discounts and incentives to customers who use a particular hashtag, refer a friend or promote your products. The CRM features of this software also allow for enriched data about your customers. While Chirpify offers robust features, it may be geared more for enterprises thansmall businesses. You can request a demo to see if Chirpify is right for your business. 7. HeyoSmall business owners can use Heyo to create Facebook campaigns an d promotions to drive sales. Heyos online platform provides templates and intuitive drag-and-drop features to make designing campaigns easy. Heyo is an ideal app for small business owners without design experience looking to run original campaigns and promotions through Facebook. Once youve created a campaign, you can publish it directly to Facebook. Heyos campaigns are responsive they adjust and fit to both mobile and desktop screens, so your customers will have easy access to promotion information regardless of what device theyre on.Heyo offers multiple plans with varying features, the most basic of which is $25 per month, billed annually. Italso offers a seven-day free trial.Bottom lineA lot of these solutions will complement your e-commerce platform well. They can make the buying experience more convenient for your customers, and with their custom analytics and reporting, you can manage customer behavior and interaction across multiple platforms. We featured some free solutions , but if youre still testing the waters with your business, try setting up business accounts on social media platforms like Instagram and Facebook.Editors musiknoteLooking for information on social media marketing services for your business? Use the questionnaire below, and get quickly connected to our vendor partners to learn more about a customized strategy and pricing for your business Matt DAngelo Matt DAngelo is a Tech Staff Writer based in New York City. After graduating from James Madison University with a degree in Journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications. 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